Summary of InterContinental Hotel Group : dealing with online intermediaries interpretThe reading focuses on the relationship between IHG and online intermediaries in the online marketing environment . The egest upon stakeholders be : IHG that hear to develop film online sales , online intermediaries who are the link between accommodation , catering and travel do producers and consumers travel domain who provide traveling services hotel area who provide accommodation and catering services and consumer s who prove the accommodation , catering and travel services . The development train along reflected is the use of online marketing . The outcome of the online marketing glide slope for tourism development is the increase in sales at private-enterprise(a) and affordable strides . Online marketing is achieved with online intermediaries or through online direct sales by individual hotels such as IHG . The violence of the approach to tourism destination development is that it provides a champion stop shopping opportunity for consumers .
The weakness is that online intermediaries do non allow the hotels to respond to market fluctuations by varying rate and room allocation and when they do , a punishment is instituted . The sustainable policy or practice evident in the reading is enhancing brand integrity and price parity to turn wad fair display by online intermediaries . In my own luminosity I would recommend the application of online intermediaries as well as direct sales to popularize the bran! ds and to sterilise access to to a greater extent customers . In conclusion , online marketing can be a very effective and frugal method of reaching lay groups . It allows brands research , price comparisons as...If you want to get a mount essay, order it on our website:
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