Marketing Case Study - Blue Dolphin Restaurant.

1.0 Product Information 1.1 Product Description After vigilant analysis, JBT Enterprises has decided to design a marketing plan for whiz of its new restaurants set(p) on the tropical Hamilton Island, Queensland. The ghastly dolphinfish, is a five-star marine themed restaurant located at the entrance of the beautiful Hamilton Island Marina. The distinguishing device characteristic of The Blue Dolphin is its unmatched underwater eat ar head for the hillsment. This offers a spectacular look on of the cancel sea-life situated at the gateway to the Great hindrance Reef, atomic number 53 of the Seven Wonders of the World. The Blue Dolphin offers guests a glorious eat experience that they would expect to find in a superior city rather than a tropical paradise. By have the alright food and dining with very unique setting, travellers to the island volition surely leave with a truly memorable experience. The Blue Dolphin is located five metres below sea take aim amongst the stunning island natural coral environment. The unique localisation article of belief and exquisite dining menu differentiates this restaurant from any early(a) in Australia. The cuisine at The Blue Dolphin encompasses coetaneous Australian flavours with international influences. To accompany the superb food, an extensive range of o.k. wines is also on offer. These range from locally produced to selectively trade flavours. Also featuring in the complex is a richly stocked with underwater bar which boasts a romantic and supernatural atmosphere. 1.

2 Competitors Potential competitors of The Blue Dolphin includ e other fine dining restaurants located on H! amilton Island. These include edge contribute Restaurant, The Outrigger Resort and Mariners Restaurant. These restaurants are hygienic established and known on the island. appraising(prenominal) comparisons were mapped using a price vs. prestige/location originality (see vermiform process A). Mariners is a clean cheap restaurant and this shows in its unstained setting and atmosphere. The Beach House is priced around medium and with it surf... If you wish to get a full essay, order it on our website: BestEssayCheap.com

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