History of African American Music Essay

The result is usually described as â€Å"soul music,† a mix of blues, rhythm and blues, and gospel voices. But, if Ray Charles was one of the â€Å"originators† of soul music, â€Å"Aretha Franklin reshaped it,† by bringing even more of her gospel background to bear on secular love songs (Wade and Picardie 27). By combining popular elements with her stunning voice, her great musicianship, and the feeling for a song that she learned in church, Aretha became one of the greatest soul singers to ever live. Aretha Franklin is a well-known pop, R&B, and gospel singer. She has been nicknamed â€Å"The Queen of Soul† and is an internationally known artist and a symbol of pride in the African American community. Her popularity soared in 1967 when she released an album containing songs â€Å"I Never Loved a Man†, â€Å"Respect†, and â€Å"Baby I Love You. † Throughout her career she has achieved fifteen Grammy Awards, Lifetime Achievement Award, National Academy of Recording Arts and Sciences Legend Awards, and many Grammy Hall of Fame Awards. In 1987 she became the first woman inducted into the Rock & Roll Hall of Fame. Time magazine chose her as one of the most influential artists and entertainers of the 20th century. She sang at Dr. Martin Luther King’s funeral and at former President Bill Clinton’s inaugural party. Although she has all these accomplishments and awards there are other reasons that have driven Franklin to fame and landed her on the front cover of Time magazine on June 28, 1968. The reasons I believe allowed Aretha Franklin to become so successful are the following: Her family’s involvement with religion, the inspiring people that surrounded her, and the pain she suffered. It is clear that because her family’s involvement with religion would be one reason why Aretha Franklin became as famous as a Gospel singer. Some people would say that her love for religion is unbelievable, but after researching her childhood it is very believable. Her father, Reverend Clarence LaVaugh Franklin lived in Shelby Mississippi and preached while living the life of a sharecropper. As soon as he had enough money, he would move to Memphis, Tennessee to become a pastor of two churches. After a couple of years he attended LeMoyne College, and he studied Education and English Literature. With his education he was able to bring a more liberal view to his preaching’s. Then he moved the family to Buffalo, New York. When he had the resources, he moved the family again to Detroit, Michigan were he settled and became a pastor of a churched called New Bethel Baptist Church. He quickly became one of the most famous pastors in the city of Detroit. Aretha was two years old when they made their final move, she would grow up here and grab the emotion of Church and incorporate it into her music. Aretha Franklin’s mom, Barbara V. Skaggers, served as choir director and pianist. Aretha describes her mom as â€Å"a Superb singer, her voice was clear and distinctive†. (Franklin and Ritz, 6) Her parents taught her how to sing with great pride. This was a big issue because the late ‘50s, early ‘60s was a time of turmoil for African Americans. Her father especially tried to instill pride into her. He was a Civil Rights activist and he was a close colleague with Dr. Martin Luther King. With her parents keeping her involved in Church she was bound to become one of the world’s greatest singers. At around age 12, the father recognized Aretha’s talent as a singer. So he took her on the road with his traveling gospel show. This was important because it shows the kind of support Aretha received from her family. It was said, â€Å"She was a spellbinding performer at the age of fourteen. † (Franklin, 3) So her family really supported and inspired her to become a gospel singer. What also made her a great artist was that she had inspiring people all around her. Aretha grew up in Detroit which at the time was a rousing city or a city of hope for the African Americans running away from the brutality of the South. Though Detroit still had its problems such as race riots, many famous musicians grew up there. Also since New Bethel Baptist Church was so prominent, many musicians and political leaders used Reverend Franklin’s pulpit as a platform to sing or speak to the Black’s of Detroit. Aretha was introduced to classical music by Smokey Robinson’s sister Sylvia Burston. She listened to well known local DJ’s like Ruth Brown and Senator Brystal Brown. When Aretha was younger, she would ride her bike to the local park, and on her way home she would stop by a night club where you could here B. B. King perform. She says, â€Å"You could hear the soft sound of his guitar all the way to the sidewalk (Franklin and Ritz, 22). National and local political leaders would give there speeches. Speakers such as Dr. Adam Clayton Powell, Sr. , Dr. Martin Luther King, and Reverend Jesse Jackson would speak powerfully to the church. Aretha was directly influenced by Miriam Anderson, Sammy Davis, and Roy Wilkins. Detroit was overflowing with talent and speakers which I believe also contributed to Aretha’s success. Pain was probably what really drove Aretha Franklin’s success. As stated before, Franklin’s family was highly religious and was continually involved in the Church. But that doesn’t mean that she hadn’t been through a tremendous amount of pain. Early in life her mother and father got a divorce. The father was better suitable to raise Aretha and her four Siblings. The mother moved to Buffalo, New York and tried to make regular visits to see her children. She was supported her children in the best way she could, but when Aretha needed her, she still was not reachable. Matters became worst a few years later when Aretha’s mom dies of a stroke. Aretha described her mom by saying â€Å"she was the absolute lady† (Smith, 3). At age 15 she had her first child and two years later another would come. But Aretha still wanted to go out and be with friends, so her grandmother usually babysat for her periodically. In a time when Black Activism, Feminism, and Sexual Liberation were high, she needed to provide for herself. So when Aretha was old enough and was ready to start performing, she hired a man named Ted White to be her manager. He later became her husband. In the future she would divorce him for a famous actor which would end in divorce, too. Even though in 1968 to 1969, Franklin’s career was rising rapidly. She was still described by her Producer Jerry Wexler as â€Å"a person whose depressions runs deeper than the sea† (Ritchie Unterberger, 3). Then one of Franklin’s highest admirers, gospel giant Mahalia Jackson died. Right after her death a extremely emotional gospel album was released my Aretha â€Å"Amazing Grace† This record was considered to be one of the most emotional records of its time. Much of the pain that Aretha suffered was not really publicized, but still it had to be one of the reasons for her to have such a powerful voice. Aretha Franklin was a successful artist and still inspires musicians today. Her voice is still described as incredible. She has all the awards that she needs to show her talent. Works cited Franklin, Aretha, and David Ritz. Aretha: From These Roots. New York: Villard, 1999. Print. Carroll, Jillian. Aretha Franklin. Chicago: Raintree, 2004. Print

Differences among Corporate, Institutional and Government Procurement

The procurement strategies differ greatly in the government, corporate and institutional sectors. First and foremost, there are some key distinctions in the supply chain management (SCM), that is in the â€Å"process-oriented system of purchasing, producing, and delivering product to customers† that includes the complete supply chain, i. e. â€Å"demand, supply, manufacturing, transportation and distribution†(1, 2006).Recently the industrial sector has increased the SCM standards with emphasis on speed and turnover of goods. For example, the turnover of inventory in Wal-Mart is approximately 12 hours (2, 2006). The government sector is less efficient in the SCM due to legal, cultural or material complexities, not to mention the bureaucracy that can influence the speed of logistics and supply. However, in the military industry the big contractors and the Pentagon are theoretically able to interact through â€Å"the revolving door†.In practice, it can lead to the c onflicts of interests, when the businesses hire government officials with a view to influence the government procurement strategies – for instance, Darleen Druyun’s case, the deputy acquisition chief for the Air Force, hired by Boeing in 2003) (3, 2004). Government purchasing can be more large-scale in terms of allocated funds; however, it complies not only to the matters of immediate financial benefit, but also to the state-level concerns.For example, the Government Purchasing Project by the Center for Responsive Law is regulated by environmentally preferable purchasing policies on the federal, state and local government level (4, 2006). Institutional purchasing faces fewer barriers in the form of formalities and large-scale commitments. Government procurement is an effective process of supplying necessary goods and services because of its holistic quality. The government establishes its own rules in view of the internal and external state policy and economic conditio ns.This is a flexible procurement process, and if rules were adequate to the demand, it is highly effective. By administering contracts the government agencies can choose the most favourable deal for supplying the required goods and services. However, here is a danger of making rules for their own sake, i. e. bureaucracy. To sum up, the differences between corporate, institutional, and government procurement lie in SCM (turnover speed), purchasing strategies and long-term perspectives, as well as general economic and political context.

Education and Teachers Essay

Teachers in Taiwan enjoy higher occupational prestige and great job satisfaction.In Germany teachers enjoy teaching. Teachers in China are highly respected. Those within the Indian culture feel that teachers are next to God. American teachers believe that teaching helps society’s well-being. Teachers in England are poorly regarded. Teachers are constant companions and they mold student’s personality. They are role models and they motivate the students. However,according to individual experience there are different kinds of teachers some are friendly ,some are strict and others are ideal teachers. The first kind of teachers are friendly teachers. They combine both the guidance of a teacher and the understanding of a friend. Friendly teachers act like philosophers and guides. A friendly teacher helps the students to choose the right path . These teachers are closer to the students and better educators because they understand students needs and help them accordingly. Perso nality development and positive attitude of the each student is their first priority. Friendly teachers never criticize their students in the class ,and they are always gentle with them. My 8th grade math teacher is the perfect example for this. He was very friendly with us. He used to stay after school to help with our math problems. He used to meet our parents on regular basis. I really enjoyed his teaching methods. He is one of my favorite teachers. So friendly teachers are very important for the students future. The other kinds of teachers are strict teachers. Strict teachers are very tough on students. They dislike any mistakes or carelessness. These kind of teachers have high expectations for their students. Disciplining their students is important for the strict teachers. Students have to be extra cautious about these kinds of teachers. For example, my 6th grade music teacher was very strict. He wanted us to memorize each note. I was nervous when I started that class. I wanted to quit the class because of his strictness. After I realized that he was just helping me through tough times, I admired him. Because of his discipline, I continued the music class. Even though strict teachers are rough sometimes,some students need these kind of teachers. The third kinds of teachers are ideal teachers. Some teachers sacrifice their lives to help the students. They are humble, self -disciplined, helpful, honest ,creative and available to all the students. By respecting the students and giving self confidence to their students, these teachers help the students to become good citizens. They are perfect role models and they also have great hearts. Anne Marie Murphy, 52 is the perfect example for these kinds of teachers. She was a Sandy Hook Elementary teacher who died to protect her students during the shooting. She sacrificed her life for her students. She was the perfect role model. Students who have these kind of ideal teachers are very lucky. Teachers do not all teach same way. Students like their teacher according to their own individual preference. The relationship between teachers and their students is the key element in creating an educational atmosphere that is both pleasant and effective. Teachers are different, however, they all have something in common, and that is the desire to help their students.

Interview with a foreign person Essay Example | Topics and Well Written Essays - 1500 words

Interview with a foreign person - Essay Example I had spoken to him on the phone and at my behest he had agreed to be interviewed by me. He is 24 years of age and was working with a management consultancy for the past 2 years in the US. He had come to the US in August 2000 to attend Undergrad courses at Middlebury College. Majoring in economics he graduated with honours in 2004 and was offered a decent job with a respectable American consultancy firm in their Boston Office. After his exemplary performance in the Boston office he was shifted to their Washington D.C Office in late 2005 where he was working till his resignation this February. He will be returning to Pakistan in the first week of March and has been hired by an International Bank with operations in Pakistan. His name is Imran Quershi and he is a Muslim by birth. Being brought up in the port city of Karachi he moved to the United States in 2000. His family is a well educated, upper-middle class family and both his parents are practicing Surgeons and moderate Muslims lik e him. As per the census survey in 2000 the number Pakistanis living in the United States were 0.1 % of the US population. ("Pakistanis" are defined as people who marked their ethnic origin as "Pakistani" on the Census survey).On the other hand as a Muslim he belongs to one of the fastest-growing religions in the United States of America. By the year 2010, America's Muslim population is expected to exceed the Jewish population, making Islam the country's second-largest faith after Christianity. The American Muslim community is a mosaic of cultures, its members having come from all of the five major continents; in fact, a recent survey showed that most Muslims are immigrants-77.6% versus 22.4% U.S. born ("Zogby International"). Section 1: Objective Observations Imran's main reason for coming to the United States of America was to pursue further education at an international college in an academic environment while learning to become independent. It was a combined decision made not only by him but by his parents as well. He wouldn't have been able to afford the education had it not been for the generous scholarship and aid provided by Middlebury College. Although college and university education was available in Pakistan but an American or British education was looked upon very positively in the Pakistani business circle. Not only was it looked upon positively but it would open various opportunities and enable him to earn a higher remuneration as compared to his locally educated peers. It was this combination of reasons that led him to the economic superpower of the world i.e. the United States of America. He came to the US as a teenager with an image of America that was built up by a combination of watching Hollywood blockbusters and CNN. His idea of America before he actually came here was a place where he would have freedom to do what he pleases without the religious norms of the Islamic republic of Pakistan. This is what scared him as in Pakistan he didn't have to make a choice to follow his culture and religion whereas in the U.S it would not be his choice to follow it or to digress from it. Like everyone else he also felt that he was heading to the land of opportunity where he would be bestowed a world class education which would benefit not only him

No Leadership in the NOPD Research Paper Example | Topics and Well Written Essays - 5000 words

No Leadership in the NOPD - Research Paper Example Discriminatory policing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 4. Systemic Deficiencies causing or contributing to Unconstitutional Conduct†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 III. How the lack of Leadership contributes to Poor Policing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 IV. Leadership Tactics required to Correct the highlighted Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 V. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 VI. Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 Abstract The New Orleans Police Department (NOPD) has for extended periods been a troubled agency in which the core elements of effective policing such as concise policies, accountability, training, and confidence of the citizenry, have been lacking for years. Frequently, officers within NOPD show absence of respect for the civil rights and dignity of the community. Although, the a significant section of the force can be regarded as hardworking and committed to public safety, a sizeable number of the force do not comprehend or choose to ignore the boundaries of constitutional policing. Policing is evidently complex; nevertheless, experience and research within the policing f ield have demonstrated that bending the rules and disregarding the constitution renders effective policing much more complex. The systematic violations of civil rights erode public confidence, renders policing to be difficult, less secure, and less effective emanates from leadership crisis within NOPD. The paper reviews the report by United States Department of Justice Civil Rights Division on NOPD’s officers’ misconduct and views from a normative (organizational) viewpoint rather than a series of individual acts. This necessitates examination of the entire organization rather than mere individual officer or incident. I. Introduction Police misconduct has for an extended period been a serious problem within America. Historically, reforms efforts have largely failed due to an organizational culture that is resistant to change in which reforms address individual incidents while at the same time disregarding underpinning organizational problems. Hence, the reforms, the NO PD desperately needs should not essentially be directed towards improving public perception, but rather enhancing organizational soundness. The reform efforts should be directed at improving police organizational culture touching on virtuous conduct, or encouraging police officers to act in a way that is consistent with the constitution and public trust. The idea that poor-quality leadership possesses negative effects for individuals is not new; research has demonstrated that poor leadership links to ineffective policing. Poor leadership also link to heightened incidences of stress among the officers and heightened risk of retaliation. Poor leadership by the supervisors makes some officers feel a sense of helplessness and alienation from work. Policing within the 21st century demands alignment of professional standards, in which officers play a leading role within leadership development, with the public’s vision for policing (Baker, 2011). There is adequate

Analyse and evaluate the financial risks involved with establishing a Essay

Analyse and evaluate the financial risks involved with establishing a new business - Essay Example s, risk exposures have deeper impact on the organization’s standing, especially financial risks which undermine the new business resources required for jump-start the project. Financial risks refer to cash flow volatility, future investments, erosion of debt capacity or profitability level of the firm (Altman 1993). In the following essay, the researcher shall discuss how financial resources are critical for executing business plans, marketing budget and achieving organizational goals. In doing so the researcher shall describe and conclude that different types of financial risks may lead to business failure in terms of disruption in operations, decrease in working capital and exposure to environment risks. To begin with, one needs to understand that financial risks are not separate from business or management risks. For a new business, effective resource management is critical for its survival. Financial resources have even more importance for a start-up business because it helps secure employees, suppliers, service providers and attract customers (Altman 1993). Consequently, the type of financing a new business secures, defines its scope and risk challenges. For a new business, various types of financing ranging from banks, venture capitalists, owners personal assets etc. are available. Suppose a new business adopts bootstrap financing for its operations (Welsch 2003). This is a popular financing technique for new firms to finance short term funding requirements without having to commit to external organizations for the long term. These include short term borrowing from friends or family, micro financing, credit card, quasi-equity arrangements, cooperative assets, lease or client bas ed funding etc. However, according to Neeley (Welsch 2003), bootstrap financing is a low cost source of financing but poses high risks to the business because it is a short term funding method, which can be discontinued at any time, resulting in disruption of cash flows to the

Modern Methods of Construction in Housing Dissertation

Modern Methods of Construction in Housing - Dissertation Example After the World War I and II, the demand of prefabricated housing came to its peak. Moreover, in 1960s this demand also got speedy turn during the time period of the clearance process of slum areas. In 20th century, about one million prefabricated houses were constructed. However, many among these were designed as temporary. There were many drawbacks in these houses and they did not receive positive feedback and attitudes from people. Initially, issues arose over the quality of material used in building process. Beside those, the workmanship was also very poor. However, these houses have continued to be used in UK for hotels, hospitals and schools as well as for residence and housing purposes in many other countries. As far as modern methods of construction MMC is related, it is quite a new term that reflects technical and scientific improvements regarding prefabrication. This method of construction includes a wide range of methods that are used on and off sites time to time. Modern methods of construction in housing focus on the modern and innovative methods, building products and construction systems. This modern and more advanced methodology are incorporated in construction process through various techniques. For example, steel framing, timber framing, insulated concrete forms, structured insulated panel system, decent and affordable housing, sustainable buildings and drainage system in urban areas etc. The basic objectives behind modern method of construction involve the promotion of better quality designs. ... Moreover, in 1960s this demand also got speedy turn during the time period of the clearance process of slum areas. In 20th century, about one million prefabricated houses were constructed. However, many among these were designed as temporary. There were many drawbacks in these houses and they did not receive positive feedback and attitudes from people. Initially, issues arose over the quality of material used in building process. Beside those, the workmanship was also very poor. However, these houses have continued to be used in UK for hotels, hospitals and schools as well as for residence and housing purposes in many other countries. As far as modern methods of construction MMC is related, it is quite a new term that reflects technical and scientific improvements regarding prefabrication. This method of construction includes a wide range of methods that are used on and off sites time to time. Modern methods of construction in housing focus on the modern and innovative methods, build ing products and construction systems. This modern and more advanced methodology is incorporated in construction process through various techniques. For example, steel framing, timber framing, insulated concrete forms, structured insulated panel system, decent and affordable housing, sustainable buildings and drainage system in urban areas etc. The basic objectives behind modern method of construction involve the promotion of better quality designs and innovative products and ideas within construction process. However, it is a long process that involves the relation and coordination of various activities. Various research and testing organizations, all over the world, are working in this regard. Their approvals connect

Textbooks should be replaced by electronic books Essay

Textbooks should be replaced by electronic books - Essay Example It will provide empirical evidence in support of this line of thinking. With the advent of technology, Americans consumers particularly the students can find relevant academic material at their fingertips. Electronic books allow people to access any book at any time and place. In addition, it is cheap to produce electronic compared to paper books. The reason is that it allows publishers to produce and distribute these books at a fractional cost compared to the latter. Many Americans would not have believed that gramophones would be replaced with tapes and payphones by portable cell phones to name a few. Today, most magazine publishers have moved away from print media and currently produce their magazine entirely as materials viewable in e-readers (Conway, 2010). Below is an analysis on the benefits of electronic books over textbooks. First, electronic books are cheaper relative to paper books. In the US, the average price of a textbook is about $8. However, one can still get that same material for $3 on a kindle. In additional, production of paper books involves the cutting down of trees and hence resulting to environmental degradation. Adoption of electronic books would ensure the conservation of the environment and reading will become easier. Secondly, electronic books are so accessible and as a result, they have become very popular in the recent years. Instead of waiting for the delivery of a book shopped online, one can purchase and download an e-book within no time (Polatron, 2009). Additionally, they are less cheap since the publishers do not have to add any production cost. For this reason, electronic books are a great alternative to textbooks. Thirdly, Proponent of electronic books argues that both students and teachers support them since they are lighter and hence convenient to use. Electronic books can hold the material of close to hundred or more

Evolution of the Global Economy, 1800 to the 21st Century Essay

Evolution of the Global Economy, 1800 to the 21st Century - Essay Example In this case, poverty refers to the deprivation of access and opportunities to resources and denial of the enjoyment of their rights and privileges due to social stratification and inequalities of wage system (Alam, 2000, p. 215). Researchers however tried to quantify the nature of poverty to make it more understandable. Under the Human Development Report of 2012 reported that there are 50% of the world populace or about 3 billion people are earning less than $ 2.50 per day (Statistic Brain, 2012, p. 1). There are also about 80% of the world populace are surviving in less than $10 a day and same percentile of 80% where income (Statistic Brain, 2012, p. 1). Moreover, there are 22,000 children that are dying each day due to poverty while there are 1.1 billion of people in emerging country with inadequate access to water (Statistic Brain, 2012, p. 1). Reports further bared that there are 443 million of school days that are lost due to water related illness (Statistic Brain, 2012, p. 1). ... ive wealthy ratio statistics, there were 3 poor people per 1 ich person in 1820 but this increased to 72 poor people per 1 wealthy person (Statistic Brain, 2012, p. 1). DoSomething. Org (2013) likewise reported that 70 million people do not have enough food to eat (p. 1). There were 2 million children that have died of preventable illnesses such as diarrhea and pneumonia due to absence of access of medication (DoSomething. Org, 2013, p. 1). Since 2011, there were 19 million children that were recorded as unvaccinated and 1.6 billion people that are still living in darkness due to absence of access to energy or electricity (DoSomething. Org, 2013, p. 1). In Asia, reports bared that there are 44% of Indian peoples that are struggling to lie life at US$1/day and so is in Nepal, Pakistan and Bangladesh which has only similar subsistence level (Chronic Poverty Research Centre, 2007, pp. 71-78; Aggarwal & Chowdhr, 1991, p. 142; Adil Khan, 1996, p 144). This is also true to the peoples of B hutan and Afghanistan where people live at a rate of $ 1/day (Chronic Poverty Research Centre, 2007, pp. 71-78). High illiteracy is more felt in South Asia, especially for women and children (Chronic Poverty Research Centre, 2007, pp. 71-78). The region has also high child mortality rate. Although there are indicators that certain levels of development are attained certain improvement but the disparity of income and opportunities to resource remained scarce (Chronic Poverty Research Centre, 2007, pp. 71-78). They are also the same regions that is lead with undemocratic or less democratic systems and where conflicts are abound in multifarious ways—meaning, it covered issues on terrorism, rebellion, labor disputes, women rights violations and militarism. World Bank (2013), a financial

How to Improve the Place Where You Work Essay Example | Topics and Well Written Essays - 750 words

How to Improve the Place Where You Work - Essay Example The first step towards improving the workplace is to make sure that the employees have a way by which they can communicate with management pertaining to their workplace related issues. This can be done via unidentified surveys or comment forms dropped into boxes at strategic locations within the office. These pieces of data, information, or stories can then be collated in order to give management a better idea as to the status of the workplace. The problems within the workplace or workforce cannot often be seen on the physical level which is why it is of the utmost importance that employees have a way to release their work frustration by allowing their sentiments to reach the upper levels of management who can hopefully do something about it. Using the collated information, the workforce development team can now put on their thinking caps and mine the forms for plausible solutions from fellow employees. It is highly possible that the best solution to workplace problem can be found in the imaginative ideas of an employee just letting off steam in a survey form. These ideas can then be developed and integrated into an updated work dictum that will hopefully serve to enhance the culture in the workplace, thus, lowering stress levels all around. Remember that improving the workplace is not the responsibility of management alone. ... Scheduling regular dialogue sessions with department members and department heads will often provide the much needed input regarding work related problems that need to be solved. Project specific teams can then be created in order to focus on the narrowed down problem list and its potential solutions as specific action ideas. At this point, it would be a good idea for the company to sponsor quarterly meetings with the employees in order to let them know about the progress or succeeding stages of the workplace improvement efforts. The success of the problem specific teams will rely on upper level communication and representation. This communication and action conduit should be tasked with the responsibility of engaging the key organization leaders and managers in regular discussions meant to bring the plight of the workers to the attention of the business leaders. By enlightening the top brass about the lower level problems, they will be able to help formulate possible action plans me ant to help strengthen the organization. This is also a method by which management can show the rank and file employees that they are valued members of the corporation and as such, their workplace concerns are taken seriously by management since the solution to those problems affect the bottom line of the company profits. Finally, it is important to acknowledge that these team members are not merely secretaries who take notes during meetings and create action plans that never see the light of day. Rather, these workplace improvement team members should be allowed to instigate and experiment with their suggested problems and solutions in order to gauge the effectiveness of the proposed solutions on a department level at the very least. Such compartmentalized methods of

An analysis of the childrens aid society and its contributions to the community Essay Example for Free

An analysis of the childrens aid society and its contributions to the community Essay Evaluation of Children’s Aid Society Mission Statement The Children’s Aid Society is a 501Â ©3 children’s services agency that helps children in poverty to succeed and thrive. They do this by providing comprehensive support to children and their families living in high needs New York City neighborhoods (website). This organization has developed services that ensure children have access to programs that promote health and wellness as well as social-emotional development skills. They also strive to make sure that children attend college. The Form 990 on page 2 does not provide any further detailed information. With the available information from the mission statement on the website, as well as Form 990 part I and III, it is difficult to evaluate this nonprofit organization’s mission. The quality and the quantity of the available information from the website, and Form 990 is difficult to evaluate because the mission statement was not stated in the annual report. The Children’s Aid Society provides information about its programs on their website. The Form 990 and the annual report are very similar because it is almost the same information. They provide numbers about how many people they serve and the impact the programs have on the children and families. The website and the annual report 2013 both mention this information. Effectiveness From the information obtained, the website provides the effectiveness of the programs from the website, the annual report and the Form 990. The programmatic goals state how many children receive service from various programs. The website provides the number of children served by the organization. The Children’s Aid Society has three major programs that include Early Childhood (0-5), School Age (5-13), and Adolescence (14-18). Early Childhood- The program’s goals are preparing young children for school success through physical, social, emotional, and cognitive development. The core services they provide are Early Head Start for children ages 0-3, and Head Start and Early Learn Day Care for ages 3-5. School Age- The program’s goal is to promote physical, social, and emotional well-being as key factors for high school graduation and college success. This program serves to engage children, families, schools, and communities through a focus on academics, services, support, and opportunities. The core services include out-of-school time programs in Children’s Aid Community Centers and schools, summer camps, athletics, and the national center for community schools that provide assistance to developing a community school model nationally and internationally. Adolescence-The goals of this program are to enhance young people’s physical, social, and emotional competencies as well as improving their academic performance and preparing them for successful careers and gaining financial independence. According to the Form 990, the core services that the organization provides are the Carrera adolescent pregnancy prevention program, which meets the top-tier evidence of effectiveness standards by the coalition for evidence-based policy. The EXCEL college support program assists young people to enter and complete college. The HOPE Leadership Academy provides wrap-around support and develops leadership through a peer education model. They also provide teen employment services such as AmeriCorps internships and the summer youth employment program. Efficiency From the information obtained from the three sources, it is very difficult to determine whether these programs have been efficient in the programs that they administer. After looking into the Form 990, there is no available information about the total costs per person in the programs provided. The three most expensive programs are school age, adolescence, and early childhood. School-age- The total cost of this program is $18,843,068. In Form 990 on page 2, the organization mentions that its goal is promoting physical, social and emotional well-being. However, they do not mention any specific programs. In the annual report, it states that they provide health services to about 4,000 children through school-based health clinics. They do not provide costs for each child served by the school-based health clinics. The annual report also states that the Office of Client Advocacy helped 345 clients avoid eviction. There is no information on the program information in Form 990, pg 2. Adolescence- The total cost of this program is $15,402, 365. In Form 990, page 2 mentions Carrera-Adolescent Prevention Program but does not provide any further information on the number of people served and the costs. The annual report also does not state how many adolescents were served and at what cost. However, the annual report states that the program reduced teen pregnancy by 50 percent. The EXCEL college support program does not provide information on the number of students served as well as how much it costs. The annual report states that more than 90 percent of EXCEL students graduate high school and go on to college. There is no information on how many students are in the program. The quality and the quantity of available information is not very satisfying because there should be detailed information on the exact costs of each major program within the program. Early Childhood- The total cost of this program is $11,612,396. According to the Form 990 page 2, the organization mentions the Early Head Start program. The program provides numbers on its website stating that each family receives a minimum of 32 home visits a year for 90 minutes each. However, it does not state the number of families served. The 2013 annual report does not contain any specific numbers about the program. The quality and quantity of available information are not satisfying because there are no exact costs of how much program costs. According to the nonprofit’s annual report, the management and general administration costs increased to $7,378 in 2012 compared to $6,546 in 2011. This organization increased its expenses, which means that they are spending money on ways to increase mission impact and evaluate programs that may or may not work. The costs of the programs from the Form 990 do not match the financial statement in the annual report. In Form 990, it states larger expanses and is not specific about where the money went. In the annual report, the expenses are more specific but the costs seem to be smaller in Form 990. This shows that the organization is not efficient in its programs. It also shows that they may not have provided other essential information. Governance The Form 990 claims that the Children’s Aid Society has a governing body where the organization documents all meetings. It also states that the committees have the authority to represent the organization on behalf of the governing body. This organization also has different policies. The two main policies that it has based on Form 990 are the whistleblower policy and the written document retention and destruction policy. The Form 990 states that the organization consists of 31 Board Members. These members also have the power to elect other members to the governing body. The Children’s Aid Society has executive centrality governance. Finances The organizations current total revenue is $117,154,454 and its current total expense is $121,692,560. This organization is running a deficit rather than a surplus. The organization is losing its revenue stream and its assets will not cover it for a long time. The organization is fiscally unsustainable. The organization has net unrestricted assets total of $258,063,545 and its restricted assets is a total of $13,848,823. According to the Form 990, the organization received a total of $31,966,571 in contributions and grants. However, it only spent $31,966,571 on fundraising expenses. After dividing the expenses by costs, a total cost of raising a dollar was .09, which is very low. The salary of the Chief Executive Officer is $408,431.00 and it is too much. The average salary according to www.payscale.com states that the average salary is $100,000 for a Chief Executive Officer of a nonprofit organization. After calculating the organization’s program expanse it came up to be .88 ratio from dividing its total program service expenses by its total functional expenses. After analyzing the Children’s Aid Society, I determined that this organization is not worthy of a significant contribution because it is not transparent in providing information to the public. Even though it has a high mission impact in helping children get out of poverty, financially it is starting to become unsustainable in its assets and revenues. This shows that the organization is mismanaging its finances spending. This organization does not earn the seal of approval because the potential donor wants to donate to an organization that is impact-oriented and achieves results cost-effectively, which this organization does not achieve.

Analysing Adaptation of Sherlock According to Different Times Essay Example for Free

Analysing Adaptation of Sherlock According to Different Times Essay The producers adapted a most suitable extent of sources after film come into the world ,it includes classic-novels from eighteenth-century to nineteenth- century ,horror film ,love story ,feature story and Dracula movie. The episodes Sherlock belongs to detective series and it is based on the great novel Sherlock Holmes which is written by Conan Doyle. This essay will demonstrates how the programme-makers adapt original novel to episode and widen peoples horizons about Sherlock Holmes in new century . Adaptation has draw critical notice for over sixty years and media often make comparison between a film and its original writer ,so the script of Sherlock is a big challenge for its writers Steven Moffat ,Mark Gatiss(who is acting as Mycroft Holmes ,the brother of Sherlock Holmes) and Steve Thompson. The extract I focus on is from 00:10:00 to 00:15: 00 in series 1 ,episode 3 ,Sherlock. And the name of this episode is called The Great Game which is originally called â€Å"The Five Orange Pips, one of the 56 short Sherlock Holmes stories written by British author Sir Arthur Conan Doyle, is the fifth of the twelve stories in the Adventures of Sherlock Holmes. † (Wallechinsky, D Wallace, I 2012) Writers move Sherlock from Victorian era in 19th century to nowadays means that many details must be replaced by the changing of times. Like five orange pips has been shifted to five mobile rings in this abstract. Famous books have thought value and artistic charm through the veil of time. But they still have limitations according to specific writers and times. Thus writers should use modern view to take a new look at advantages and disadvantages of famous books in adaptation . On one hand ,the writers of Sherlock unearths inherent thought value and artistic value. On the other hands ,they work hardly to overcome all kinds of restrictions on account of history era or original writer. Initially ,The most successful and charming point in original works is the invention of deduction from Sherlock Holmes. For example, there is a deduction from Sherlock Holmes at 00:12:10 in extract . The most valuable and memorable thing in novel is that Sherlock Holmes can deduct a fact from very small details and writers of Sherlock inherit this treasure. This is how the writers of Sherlock unearths inherent thought value and artistic value. Secondly ,There are many cases of how writers break various of restrictions because of different ages. For instance, killers only can sent five orange pips as warning to the victim because the communication is not quite developed in victorian age. Furthermore ,technology is being gradually advanced today . Few of English familys have telephones at victorian time. The main communication tool is Telegram and letters at that time. so it is much convenient for criminal and Sherlock Holmes to have interaction. Like dialogue in the extract at 00:13:14 said that some secret societies used to send dried melon seeds, orange pips ,things like that-five pips. This is in order to keep up with the times and it has not distorted the original authors intention but grasp the nature of original works. No matter five orange pips or five ringtones ,they both indicate that the murder is going to happen again . Here is another case in point is that the blog of John Waston replace John Wastons diary in Sherlock. Like the dialogue in the extract at 00:12:28 ,Sherlock Holmes ask Lestrade: Study in the Pink ? You read his blog? And Lestrade answer that :Of course . we all do. The blog record the details of every single story about Sherlock Holmes, while the dairy need to be re-edit into a book in original work. And after published ,readers could read it , which means that readers have to wait for a long-term and need to pay for the book. However, the blog from DR. Waston could update everyday and the readers could scan blog free of charge. Criminal send a picture to Sherlock at 00:13:04 in extract. It conveys information more clearly because of new technology. The letter within 5 orange pips which was sent from different harbors in novel and it becomes the crime scene which criminal Moriarty told to Sherlock. Sherlock and Dr. Wasten go to visit police station by taxi at 00:11:01 in extract and they always go by carriage in original novel . This adaptation has improved the efficiency of solving a case. There is a scene of the home where Sherlock live in at the time of 00:10:48 in extract. The decoration of Sherlocks home accord with the feature of Sherlock Holmes. Although there is no kerosene lamp in Sherlock ,it still depict a faithful figure of Sherlock Holmes ,not live in a too rustic or too modern place. Wang Liu said that â€Å"there are six styles of adaptation and each of them are transplant ,excerpts, concentrate ,comprehending means ,comprehending means flexible and compound. †(Wang, 2000,p. 359-361) Sherlock belongs to comprehending means ,in other word ,writers have inspiration from original works and rebuild the story but keep primary figures and scene in it. Sherlock is a faithful adaptation even if it is in different times. That is because it inherit inherent thought value and artistic value from original work. A faithful adaptation is not definitely faithful to original novels. They just should faithful to original theme ,the personalities of the characters and understanding of plot. â€Å"Holmes is tall and lean, with piercing eyes and a hawklike nose, because that is the way his friend and amanuensis ,Dr. John H. Watson, describes him in A Study in Scarlet, The first of the four short novels and fifty-six short stories in which Arthur Conan Doyle introduce him to the world. (Leitch, 2007 ,p. 208)The actor of Sherlock Holmes in Sherlock episode is Benedict who is suitable to Sherlocks disposition. The only insufficient is that the episode has not represent another personality of Sherlock Holmes who is not only a consult detective but also a fighter who is skillful at various kinds of martial arts and is often the winner between fighting with criminals in novel. Sherlock Holmes is always in a weak position when fighting with criminals in episode. However, it violate the original ideal of Conan Doyle. To sum up, the writers of Sherlock comprehend the theme of original novel generally. Although they put Sherlock Holmes into modern life in 21st century, they unearths inherent thought value and artistic value and working hardly to break different restrictions in terms of original writers and times. The creative and succession should be approved ,but it still has a little bit flaw need to be correct. Overall, Sherlock belongs to comprehending means . It is a faithful adaptation because it is faithful to original theme ,the personalities of the characters and understanding of plot.

Social Roles And Their Effect On Perceived Intelligence Psychology Essay

Social Roles And Their Effect On Perceived Intelligence Psychology Essay Attribution has been defined as the process by which people make judgements about themselves and other people. Fritz Heider (1958), coined the phrase ‘attribution theory. Heider concluded that people make attributions about peoples behaviour based either on their internal disposition or on their external situations. In some cases the attributions may be correct but in others, one might be falling into an attribution ‘trap (Myers, 2007). According to Mezulis, Abramson, Hyde and Hankin (2004) people have a tendency to distort their own behaviour by attributing their successes to personal factors whilst attributing their failures to situational factors. This tendency is known as the Self-serving Bias. Another error in attribution, is the Fundamental Attribution Error. It is a term coined by Ross in 1977. Ross concluded that when making this error, one attributes too much to personality and too little to the influence of situations and circumstance. The Fundamental Attributio n Error has been well documented in various studies. In 1967, Jones and Harris had participants listen to pro and anti-Castro speeches. Participants were then asked to rate how pro-Castro the speech maker was. When told that the speech makers had been assigned their roles, participants still rated ‘pro-Castro speech makers as being pro-Castro and vice versa. In a study by Napolitan and Goethals (1979), an attractive woman was instructed to talk to participants. She either acted aloof and critical, or warm and friendly. Half of the people she spoke to were told that she had been given instructions on how to act. When the participants were asked to say whether the woman was a cold or a warm person, the extra information had no effect. Participants ignored the fact that the womans behaviour was situational and still attributed her behaviour to her personal disposition. In 1977, Ross, Amabile and Steinmetz conducted and experiment where people were randomly assigned roles of Questioner (Q), Contestant (C) and Observer (O). C then answered difficult general knowledge questions set by Q. The quiz was observed by O. All three roles then had to rate the general knowledge of C and Q. The outcome was that both Cs and Os rated the Qs as having better general knowledge than the Cs. The Qs rated themselves as having the same level of general knowledge as the Cs. Interestingly, the Os rated the Qs higher than the Cs even though they knew that the Qs set the questions. The Os repeatedly attributed the Qs knowing more of the answers to internal factors than the obvious situational factor. Subsequently, the 1977 Ross, Amabile and Steinmetz experiment has been replicated. This time, however, participants were asked to rate each others intelligence instead of general knowledge. The experiment also limits itself to the ratings of the Observers. The other ratings are available but have not been included here. The study aims to show that due to the Fundamental Attribution Error (FAE), the Observers will ignore the fact that the Questioners set the questions (situational factor) and will attribute a higher level of intelligence to the Questioner simply because of the perceived internal disposition. The experimental hypothesis leads to the directional prediction that the Observers will rate the Questioners as more intelligent than the Contestants. Method Researchers at Middlesex University set out to test the FAE by conducting an experiment with first year psychology students. In this section the details of the experiment are described. Participants Overall there were 191 PSY1012 students at Middlesex University who took part in a research methods class as part of a course requirement. Participants participated in groups of approximately 30 40. Materials Participants used a pen and paper to write down the ten general knowledge questions. Answers were written on the same page and marked by the Observer and Questioner using the same pen and paper. Participants used an additional piece of paper to rate the intelligence. Design The experiment had a one-tailed, repeated measures design. The independent variable was the role being rated and had two levels (Contestant and Questioner). The roles of the participants were decided voluntarily. The dependent variable was the ratings of intelligence which was measured on a scale of between 1 and 100. Participants were told that the average student studying psychology at Middlesex University has an intelligence of 50 on this particular scale. Procedure All instructions were standardized and given verbally by the Experimenter. Participants were told to arrange themselves into groups of three. They then had to assign themselves as either numbers one, two or three. They were then told that number ‘one was the Questioner and had to generate ten general knowledge questions. Number ‘two was to be the Contestant and answer the questions set by the Questioner. Number ‘three was to be the Observer and observe numbers ‘one and ‘two. Questioner took time to generate the questions, making sure that they kept secret from the Contestant. The questions were then presented to the Contestant who attempted to answer them. The Observer and Questioner then marked the answers and gave the Contestant a score out of ten. The Experimenter then instructed the participants to privately rate each of the roles intelligence. The papers were collected by the Experimenter. After this, the experiment ended. When the data was analysed , only the ratings of the Observer were taken into account. Results Table 1 indicates that when only the Observers ratings were analysed (N=67), the mean and standard deviations of the Observers ratings of Questioners intelligence were higher than that of Contestants. Table 1: The means, standard deviations, minimum and maximum scores for the Observers ratings of Intelligence for the Questioners and Contestants. Rating of Questioners Intelligence Rating of Contestants Intelligence Minimum 50 20 Maximum 100 95 Mean 71.37 57.93 Standard Deviation 14.36 19.34 N 67 67 A paired samples (repeated measures) t- test showed that the Observers rated the Questioners intelligence higher than that of the Contestants [t(66)= 4.98, p Discussion The results are consistent with the experimental hypothesis: The Observers rated the Questioners as having higher intelligence than the Contestants. This is consistent with previous research of attribution (Jones and Harris, 1967; Napolitan and Goethals, 1979), and more specifically; provides more evidence to the theory of the Fundamental Attribution Error (Ross, Amabile and Steinmetz, 1977). It indicates that even though people are given indisputable facts about the situation and how intelligence is presented, they choose to ignore it and still attribute intelligence to internal factors. There is no universally accepted explanation of the Fundamental Attribution Error but there are however, some hypotheses regarding the cause of it: Just-World hypothesis, Salience of the Actor and Lack of Effortful Adjustment. The Just-World Hypothesis was first theorized by Melvin Lerner (1977) and is the belief that people get what they deserve and deserve what they get. Salience of the Actor is explained by how people observe others. The person becomes the primary reference point and the situation is overlooked as just background (Smith and Miller, 1979). Lack of Effortful Adjustment involves the necessity for people to make deliberate and conscious efforts to take the situational factors into account. It is demonstrated by Gilbert (1989) when his study showed that people commit the FAE more regularly when they lacked motivation and energy. The data of this study could be influenced by the fact that participants knew each other. Even though the ratings were anonymous, peoples preconceived ideas of their colleagues intelligence could have influenced the data. In replication, it could be interesting to have a repeated measures design where participants are rated by strangers as well as colleagues, and the scores then compared. Publishing experiments like this one can lead to providing people with more ‘debiasing techniques. People can become more aware of the situational factors by perhaps asking themselves how they would react in the same situation or by making a deliberate attempt to look for unseen causes or factors. This could prove helpful in all areas of decision making, problem solving and interpersonal relationships. References Heider, F. (1958).The Psychology of Interpersonal Relations. New York: John Wiley Sons. Jones, E. E. Harris, V. A. (1967). ‘The attribution of attitudes.Journal of Experimental Social Psychology, 3, p.1-24. Lerner, M. J. Miller, D. T. (1977). ‘Just world research and the attribution process: Looking back and ahead.Psychological Bulletin.85. p. 1030-1051. Mezulis, A. M., Abramson, L. Y., Hyde, J. S. Hankin, B.L. (2004). ‘Is there a universal positivity bias in attributions? A meta-analytic review of individual, developmental, and cultural differences in the self-serving attributional bias. Psychological Bulletin. 130. p. 738. Myers, D. G. (2007). Psychology. (8th ed). United States of America: Worth Publishers. Napolitan, D. A. Goethals, G. R. (1979). ‘The attribution of friendliness. Journal of Experimental Social Psychology. 15. p. 724. Ross, L. (1977). ‘The intuitive psychologist and his shortcomings: Distortions in the attribution process. Advances in experimental social psychology. 10. p.173-220. Ross, L. D., Amabile, T. M. Steinmetz, J. L. (1977). ‘Social Roles, Social Controls, and Biases in Social-Perception Processes. Journal of Personality and Social Psychology. 35. (7). p. 485-494. Smith, E. R., Miller, F. D. (1979). ‘Salience and the cognitive appraisal in emotion.Journal of Personality and Social Psychology. 48. p. 813-838.

William Blake uses this poem in order to convey a message to the :: English Literature

William Blake uses this poem in order to convey a message to the audience regarding childhood. He does this by using various literary and linguistic approaches throughout this piece of writing. The reader can depict that there are two voices used in this poem and they have been presented in a creative way. Blake has chosen to write six stanzas; the first three in the voice of a child, and the second three in the voice of himself. In the first three stanzas, Blake demonstrates contrasts between the feelings of the child. The first stanza is written in the first person narrative, which gives the text a more personal effect. â€Å"I love to rise in the summer morn† This opening line of this poem shows the reader the enthusiasm shared by the child. The abstract noun ‘love’ immediately gives the poem emotion. Its shows exaggeration and gives the reader a pictorial image of how the child would rise in the summer morn. However, this happy emotion is contradicted in the second and third stanzas. The author uses lexical choices such as ‘sighing’, ‘dismay’, and ‘drooping’ which shows the reader that the emotions of the voice in the opening stanzas have been reversed and the atmosphere is no longer pleasant like in stanza one. Blake uses two settings in which the scene is set in this poem. The first stanza reveals the scene as being set in the outdoor. References are made to ‘birds’, ‘winds’ and ‘sings’ which are all things associated with happiness and the outdoors. These are dynamic verbs; used to help emphasise the atmosphere and to what extent the child likes it. The second and third stanzas reveal the scene of being at school, in a classroom. â€Å"But to go to school on a summer morn† This shows us that the child is expressing his feelings towards his school life. The connective ‘But’ gives the reader the impression of uncertainty and hesitation, which strengthens the fact that the child does not enjoy school. The mood of the poem suddenly changes and the reader is made aware of the fact that the child does not enjoy the process in which he is educated. Various contrasts are made throughout the poem to symbolise the contrasting feelings of the child when in the outdoors compared to when at school. â€Å"I love to rise in a summer morn† is contrasting to â€Å"†¦ at times I drooping sit† The author has used opposing verbs in these lines, which shows the difference between what the child voice feels towards two different settings. These two sentences give the reader the impression that the child is eager to get up in the mornings to explore the outdoors

crime soars as villians remain free :: essays research papers

In this question there are several points to consider. Firstly there is the opening sentence. Does it mean that we are either not catching villains, or when they are being caught, the judiciary are not imposing custodial sentences and therefore they are back on the streets committing more and more crime. When dissected and taken apart the gripping headline that appeared in the Daily Express means nothing of the sort. It is merely an eye catcher that will draw people’s attention to the article. What the article is actually saying is that although the crime figures in some Police forces in England and Wales has only risen slightly the detection or clear up rate has actually fallen, this is due in some part to the home office guidelines as to what Police can now regard as a ‘clear up’. Robbery is and always will continue to be a problem, although as Richard Garside of the crime prevention charity NACRO said â€Å"There is a good deal of confusion and misunderstanding among the public about violent crime, particularly as nearly half of violent offences do not result in injury†(Resource file section1) Although Garside is right in what he says the definition of force when it is applied in the case of robbery is that, â€Å"The threat of force need only to be the victim being in fear of being subjected to such force. It can also be the force used, to forcibly remove or snatch a bag in a street robbery† (Butterworths P109). The article also says that crimes such as Burglary have in fact fallen by 9% in 2000-2001, and that motor vehicle has also gone down to the lowest figure in thirteen years. What appears to have sparked this and other similar news items is the rise in mobile phone thefts. There are now very few youngsters without the obligatory fashion accessory. Therefore it is easy pickings for the opportunist thief, or in most cases gangs of thieves. Because of the age of the victims, in most cases at least the chance of the perpetrators making good their escape is a foregone conclusion. The escalating price of the mobile telephone is rising rapidly with the advancement of technology. With it the manufacturers reluctance to install devices to incapacitate the phone, it makes it a very re-saleable item. In twenty-three per cent of incidents victims were using their mobile phone or had it on display when it was targeted. crime soars as villians remain free :: essays research papers In this question there are several points to consider. Firstly there is the opening sentence. Does it mean that we are either not catching villains, or when they are being caught, the judiciary are not imposing custodial sentences and therefore they are back on the streets committing more and more crime. When dissected and taken apart the gripping headline that appeared in the Daily Express means nothing of the sort. It is merely an eye catcher that will draw people’s attention to the article. What the article is actually saying is that although the crime figures in some Police forces in England and Wales has only risen slightly the detection or clear up rate has actually fallen, this is due in some part to the home office guidelines as to what Police can now regard as a ‘clear up’. Robbery is and always will continue to be a problem, although as Richard Garside of the crime prevention charity NACRO said â€Å"There is a good deal of confusion and misunderstanding among the public about violent crime, particularly as nearly half of violent offences do not result in injury†(Resource file section1) Although Garside is right in what he says the definition of force when it is applied in the case of robbery is that, â€Å"The threat of force need only to be the victim being in fear of being subjected to such force. It can also be the force used, to forcibly remove or snatch a bag in a street robbery† (Butterworths P109). The article also says that crimes such as Burglary have in fact fallen by 9% in 2000-2001, and that motor vehicle has also gone down to the lowest figure in thirteen years. What appears to have sparked this and other similar news items is the rise in mobile phone thefts. There are now very few youngsters without the obligatory fashion accessory. Therefore it is easy pickings for the opportunist thief, or in most cases gangs of thieves. Because of the age of the victims, in most cases at least the chance of the perpetrators making good their escape is a foregone conclusion. The escalating price of the mobile telephone is rising rapidly with the advancement of technology. With it the manufacturers reluctance to install devices to incapacitate the phone, it makes it a very re-saleable item. In twenty-three per cent of incidents victims were using their mobile phone or had it on display when it was targeted.

Essay --

Andrew Almeida Huck Finn Self Reliance This quote from Lauren Oliver speaks volumes on the mindset of Huck FinnÍ ¾ â€Å"I’d rather die my way than live yours.† Huck Finn is a young kid growing up in at a very chaotic time in America. Many ideas and bias are either forced upon him or he has no help but experiencing. Rather than putting up with this Huck decides he would be better off on his own as opposed to trying to adapt to everyone else's standards. Living by himself lead to many more challenges and opposing forces than a kid of only 13 should have to be faced with. This lead to Huck being more mature than other kids his age because he had to constantly rely on himself to solve his problems and come up with his own morales on what is right and wrong without the guidance from others.Along with how this changed Huck as a person for better or worse. Huck Finn is a very independent character. Being without a father figure and parents of any kind leads him to have to grow up by himself. In doing so creating a character who is able to react and make decisions to help himself get out of the mess he or his friends have gotten him into. Huck at such a young age is forced to look for jim to guidance on the river but Jim is no more educated than Huck is. This leads to Huck having to not only lead himself but also try and take a leadership role to get Jim to safety. A great example of where Huck is able to take his fate into his own hands by making an elaborate tale is when he is on shore dressed as a girl. He is caught in a lie but instead of risking the fate of Jim he thinks quick and saysÍ ¾Ã¢â‚¬  I told her my father and mother was dead, and the law had bound me out to a mean old farmer in the country thirty mile back from the river, and he treated... ...hing because he is able to do it all himself. Nobody at that time period in the south was willing to help him so he simply did what was right with no caution as to whether not people would judge him Í ¾"Well, I did. I said I wouldn't, and I'll stick to it. Honest INJUN, I will. People would call me a lowdown Abolitionist and despise me for keeping mum—but that don't make no difference. I ain't agoing to tell, and I ain't agoing back there, anyways. So, now, le's know all about it." (8.52, 8.53). This self reliance and separation from society is what allows Huck to be more accepting of new ideas and ultimately is what makes this story takes place in the first place. Without Huck’s self reliance none of this ever would have been possible and Huck would have most likely never left the small town with his drunk deadbeat father and slave owning Miss.Watson and Miss.Douglas.

Mlk and Bill Clinton Compasison Essay

Martin Luther King and William J. Clinton comparison essay Elizabeth Frame March 20, 2013 Ms. Johnson Period 1A William J. Clinton was a democratic president who administered the United States for two terms. During his terms the U. S. enjoyed more peace and economic well being than at any time throughout it's history. In 2000 he called for a great national initiative to end racial discrimination. Martin Luther King was an American clergyman, activist, and a leader in the African American Civil Rights movement. He believed in nonviolent civil disobedience because he was a Baptist minister.In 1955 he led the Montgomery Bus Boycott and he helped found the Southern Christian Leadership Conference in 1957. In 1962 King led an unsuccessful struggle against segregation in Albany, Georgia, also organizing a nonviolent protest in Birmingham, Alabama that attracted national attention because of the brutal response from the police. King also in 1963 helped to organize the March on Washington wh ere he delivered his â€Å"I Have a Dream† speech. In both the â€Å"I Have a Dream† speech and the â€Å"Remarks to the Convocation of the Church of God in Christ† delivered by Rev. Martin Luther King, and former president William J.Clinton, both talk about things that at their time were very important to many of the citizens of the United States. They both made reference to great Americans such as Abraham Lincoln, Reverend Jackson, and former president Clinton's speech he even speaks a lot about Reverend Martin Luther King. They both stood for what they believed in in their speeches. Each one of them used solid arguments to get their points across to their audiences. From each speech there are certain words or phrases that everyone knows the speech by. For example Reverend King's speech is remembered by the repetition of the phrase â€Å"I have a dream†¦ . Both speeches have historic context that will always be remembered, and taught to each generation s leep that struggles from the past are not forgotten. In Reverend King's speech he was speaking to the nation, all of the citizens or residents of the United States. Reverend Martin Luther King wanted to get the civil rights movement moving more and in a nonviolent way, so he used his opportunity to give a speech on the National Mall very intelligently and to his advantage. Reverend Martin Luther King delivered his â€Å"I Have a Dream† speech for many reasons.His main purpose was for people to realize the minority such as African Americans were not being treated fairly and they were not receiving the basic freedoms that as Americans they should have had. Although slavery was over African American people still were not free. His goal was to get across to the people and change what was going on in the everyday life of an African American citizen. He wanted the minority (African Americans) to have the same rights as the caucasian people. He wanted them to both be able to coexist in the same area without any type of discrimination towards each other. William J.Clinton's speech â€Å"Remarks to the Convocation of the Church of God in Christ† was addressed to the church but to the nation as well. The purpose of Clinton's speech was to stress the need for effective crime legislation. He used the opportunity to speak at the church where Reverend Martin Luther King his last sermon about freedom, in order to address issues of crime, violence, and family. He made his speech while launching his plans to make America safer for future generations. Just like Reverend King, former President Clinton was against violence and wanted nothing but the best for ALL of the citizens of the United States.

The Colonies by 1763: a New Society

Between the settlement at Jamestown in 1607 and the Treaty of Paris in 1763, the most important change that occurred in the colonies was the emergence of a society quite different from that in England. Changes in religion, economics, politics and social structure illustrate this Americanization of the transplanted Europeans. By 1763, although some colonies still maintained established churches, other colonies had accomplished a virtual revolution for religious toleration and separation of church and state.In England, the King, the head of state, is also the head of the Anglican Church, the Church of England. In the early colonial years, the Puritans had control of church and state in the northeast, mainly Massachusetts. The leaders were strict and church and state were inseparable. But during the 1730’s to the 1740’s, the Great Awakening arose and led to a decline in Puritan tradition. The Great Awakening was lead by Johnathan Edwards and George Whitefield and brought a bout an increase in religious freedom and many new churches.The Great Awakening also led to an increase of separation of church and state. The Great Awakening was only possible because the youth didn’t view religion as seriously as their predecessors. Also, the church’s power in government was weakened so they couldn’t enforce religious duties upon anyone. The Colonies had differed themselves from England religiously by being more tolerant. In a similar economic revolution, the colonies outgrew their mercantile relationship with the mother country and developed an expanding capitalist system.The colonies originally were a tool for England to collect resources and to expand its resources. This was because England believed in mercantilism. Mercantilism is the belief that there is a set amount of wealth in the world. The colonies began to trade with other nations and colonies without England’s permission because the distance between the colonies and the moth er country was enormous and made communication difficult. During salutary neglect, England did not concern itself with this, but after the French-Indian War, it needed to raise funds, so it began imposing its will upon the colonies.Several unfavorable acts in the colonies were the Stamp Act, the Sugar Act, and the Tea Act. By this time, the colonies already had a self sufficient economy and England’s intrusion was hurting that economy. They were able to become self sufficient because during the salutary neglect they were forced to take care of themselves. They had developed a free market and England imposing the Stamp, Sugar, and Tea Acts was creating monopolies. The colonies were the opposites of England economically by 1763.Building on English foundations of political liberty, the colonists extended the concepts of liberty and self-government far beyond those envisioned in the mother country. During the period of salutary neglect, the colonists could not depend on England f or government help because they were not represented in Parliament and because communication was difficult due to the Atlantic Ocean. The colonists had to learn to make decisions on their own, which prepared them to be independent. The colonists could govern themselves because the English weren’t paying attention to them.They also were forced to make decisions and laws for themselves. By the time the period of salutary neglect was finished, the colonists already were able to govern themselves. This is how the colonies had separated itself politically from England. In contrast to the well-defined and hereditary classes of England, the colonies developed a fluid class structure. Women had managed to change their status socially. Marriage was more of a means of transferring wealth than a romantic ceremony in those days. Women began getting more power in their family, although they still had little say in their government.They got this say in the family life because it was their job to care for the house and to raise the children. In Europe, they were still seen as more of a possession than a partner. Also, it was much easier for people to change classes. In England, you were born into the class you would remain in your whole life. In the colonies, one could change their social status through hard work and persistence because there was no autocracy in the colonies. No one person had absolute power. England was also different than the colonies socially.By the year 1763, the colonies already had a different society than that in England. Religiously, the colonies were much more tolerant. In terms of the economy, the two societies formed different views. The colonists were capitalist and the English were mercantilists. The colonists were also opposed to the idea of monarchy. They supported forms of democracy. Lastly, the colonies were more liberal than the mother country socially. It allowed for more flexibility in the social structure. By 1763, the colonies we re already a different society from England.

Creating a New Brand in a Competitive Environment

EXECUTIVE SUMMARY The purpose of this document is to show how the marketing has changed to adapt to the modern world, and international companies work to offer the best services and product, competing with other firms. Some Marketing tools have varied depending on the approach; this is why some companies prefer to use a disparity of elements to attract customers and retain them, offering some added value. In the research it is possible to find different theories applied to real examples, and taking companies such as Diageo, Louis Vuitton Moet Hennesy (LVMH), and SABMiller like an example, to introduce a new product in an unexplored segment.Beginning with a short background explaining how the main company works, their star product and direct and indirect competitors. Also, it has discussed about the challenges that this companies have been facing and how they solve these issues, implementing some strategies. The Swot will be explained more in detail, which is important to know the int ernal and external forces, are influence the company stability. The differentiation is also important, because this gives to the company uniqueness, originality and authenticity part that consumers see it like added value.After an intensive study, the recommendations to launch a successful product are made to implement in a new market, avoiding imitations and confusion in customers, due to the huge range of competitions in the same sector. Diageo is always caring about their customers; they support campaigns to avoid underage drinkers. INDEX Page Introduction3 1. Case Background 4 2. Key Findings 5 2. 1. What is the real challenge that Guinness faces at the market? 5 2. 2. More than a want 5 2. 3. A big competition5 2. 4. Marketing Channels 6 2. 5. Finding main challenges in the competition6 . 6. Segmenting Markets7 2. 7. SWOT7 2. 8. Designing a marketing plan8 2. 8. 1. Opportunities in the UK market 8 2. 8. 2. Target Market 9 2. 8. 3. The New 4 P’s 9 2. 9. Creating Brand val ue 10 2. 10. Branding 11 2. 11. Differentiation strategies 11 Recommendations 12 Conclusions 13 Appendix Bibliography INTRODUCTION The main purpose of this assignment, it is to explore different marketing approaches in current markets, apply a disparity of theories studied at class and expose perspectives from both sides in the market, consumers-companies.In general, this project will focus in how to launch a product in a competitive market, where the beer will be the main competitor. Introducing companies such as Diageo, which has a short trajectory but its brands a long heritage history, Louis Vuitton Moet and Hennesy is recognizing for their luxury products; and SABMiller, the variety is the strong part. 1. CASE BACKGROUND Diageo is one of the market leaders in premium beverages companies; they provide a huge range of alcoholic drinks, for example, spirits, beers and wines.They include brands such as Johnnie Walker, Crown Royal, J&B and among many other. Besides this, it is possi ble to find this company in roughly 180 markets, employing more than 25. 000 people with 80 offices. Its company structures and orientation is classified in Geographic, this is why Diageo desires sell the right product to the right customer, and therefore certain products are selling according to the demand of each country. In UK, Guinness is the most popular beer in Bars and Pubs, and it is not only its taste, is also the way to communicate the correct message, which I will discuss in more detail.Apart from this, it has been rated one the top tasting beers around Great Britain. Additionally, having a long heritage makes this brand stronger and trustworthy for drinking people. However, positioned companies, like Louis Vuitton Moet Hennesy (LVMH) and SABMiller, do not facilitate its distribution and selling, so to differentiate each company has worked in the strategic marketing plans, taking into account that LVMH is the indirect competitor in the alcoholic beverages market. 2. KEY F INDINGS 3. 1. What is the real challenge that Guinness faces at the market?A long heritage brand could be difficult to revitalize in a modern and competitive market, due to a huge range of brands trying to imitate the taste and the shape, but how does Guinness keep being recognized by people all of ages without losing their well-know brand and their main features? This question is one of the big challenges that Diageo currently faces. 3. 2. More than a want Historically, beers have been the drinks for people who want to enjoy and celebrate any moment, making them special and unforgettable, and these facts make beer more than a want, a demand which is covered for a lot of companies around the world.Nowadays, the Guinness Brand has become more popular and desirable for everyone, because Diageo just do not want to reflect a beer, but also an entire history of a community that has grown with it. 3. 3. A big competition In this days and age, the competition in this sector has increased, which make more difficult the inclusion of new product. There are more than 40. 000 companies’ worldwide, offering different alcoholic beverages, new contrast, and new messages. According to Euromonitor International (2011), in the UK despite of crises, unemployment and economic downturn, Guinness is still the most popular beer.Nevertheless, in this industry firms such as LVMH and SABMiller, keep doing very well and creating a diverse way to differentiate from the competition. 3. 4. Marketing channels in Guinness compared with SABMiller and LVMH Guinness SABMiller LVMH| Communication | Distribution | Service | As it has been mentioned in the previous table the different method to keep in touch with their consumers and, even better, attracting new ones, is the only way to differentiate between the competitions.Guinness’ authenticity and originality tries to parley the moment drinking beer, into joining these special moments into all their history. However, while Diageo tries to keep in the traditional way, SABMiller is gaining the younger market and LVMH is taking advantage of the weakness in Diageo, and forgetting that luxury wines and spirits are a strong part of their competition. 3. 5. Finding Main Challenges in the Competition As a Global Firm, the role of SABMiller has some challenges that still face nowadays. Their main issue is competing with local brands and the inclusion of new global brands.As a result they always keep practicing their main strategies, in which Nick Fell (2011), SABMiller’s Marketing Director, mention that â€Å"we believe is key to sustaining our competitive edge. Our ability to nurture and grow brands that consumers want is one of our most important business assets†. Meanwhile, LVMH is a luxury brand company which always wants to offer the best quality in a high price. Despite the financial crisis in the last years in Europe, LVMH has grown in the previous years (Lucy Shaw, 2012), this appears to show th at the strategies to keep the high prices in the offering luxury products, have worked.Beyond price and luxury products, brand trust is also important (Kapferer, 2012), because it provides more certainty. They are taking advantage of their brand creating value for consumers. Nevertheless, at the same time, LVMH are forgetting a big part of the market; the youngster. Due to high prices and long heritage history, the products just have covered a small part of the market; as a result Louis Vuitton Moet and Hennesy are making the same mistakes that Guinness made. Taking into account the previous examples, the diffusion of innovation theory (Rogers, 1962, cited in Kotler & Keller, 2011, p. 84) describes five types of consumers, 1) Innovators, 2) Early adopters, 3) Early majority, 4) Late majority, and 5) Laggards, the last category just refers to 16% of people who still buy the same product for a long time, and they believe and trust in the brand; consequently, these companies are coveri ng roughly less than 20% of the market. 3. 6. Segmenting Markets Regarding market segmentation each company and brand identifies a group of customer with similar needs or wants to satisfy. All different companies have different approaches, taking SABMiller for example, which is segmented geographically depending on the country region.In that way they can operate closer to their customers, develop some programs or activities to compete with local stores and concentrate in reacting in any variations of their business competitor. Either way, the grassroots marketing(REF) is a good strategy to implement, when it has been considering including a large part of the market. In addition, it is important to mention that the aforementioned company has an approach in business to business, which it also works as a channel distribution.As well as SABMiller, Diageo uses the same global segmentation strategy in local markets, but simultaneously splitting the market demographically in accordance wit h gender and age. In this case, Guinness has been segmented by age and behavior, which belongs to age group in 20 to 35, and people who want to enjoy a moment, taking some time, and relax without worries. Having discussed SABMiller and Guinness segmentation strategies, it could expose the LVMH segmentation strategies. Spirits and wines sold by LVMH have been segmented demographically, which includes income and social status, people who want to feel sophisticated in a luxury market. . 7. SWOT (Strengths, weaknesses, opportunities, threats) Strengths * Strong structural companies, powerful brand extensions and long heritage history. Diageo has all the variables to succeed in a market where it already has launched some products. It also has a long history with brands such as Guinness, Johnnie Walker or Buchannan. Even when the company is relatively new, it has more than 80 offices around the world, this would indicate huge market knowledge. Weaknesses * Venture in a completely new segm ent. This could be a huge growth opportunity but, if it the new brand fails, the reputation of the other brands can be affected.Opportunities * Low competitions in a new market. The UK is famous for its beer, some whiskeys and cider, but all of them focus on men, regardless the female of what wants and demands are. The growth of women markets is a chance to venture in a new segment. Threats * Big companies and big brands. The hard competition in well-known brands and the ease of imitations can become a threat to the beer product in the UK. Coupled with this, is the entry of this substitute’s products (Porter, 1985, cited in Ranchhod and Gurau, 2007), like cider (Bulmers, SABMiller) or wines (LVMH), which are located in the top percentage of drinks aimed towards women. . 8. Designing a Marketing Plan As said by Kotler and Keller (2011), a marketing plan has two levels: Strategic and tactical, which include target market, value proposition and product strategy respectively. 3. 9. 1. Opportunities in the UK market According to Alcohol Concern (2008), approximately 90% of British women drink at least once per week, while men drink 21 units of alcohol per week, women drink 14 units. These facts make the female segment a strong one, to penetrate this forgotten sector.So, due to this huge demand in the alcoholic beverage market and thinking in the female sector, Diageo has taken the initiative to launch a special product for women and their wants and demands. Besides, studying this segment, it has found that the competition offering beer for women is really low. In the graph below, it shows the amount in units drinking of each gender: Fig 1. Office for National Statistics (2005) Units per week [Medium] [Online] Available at http://www. alcoholconcern. org. uk/assets/files/Publications/Women%20factsheet. df (Accessed: 22 February 2013) Following this short but essential research, it is promising to say that the women are an unexplored market, where companies li ke Diageo have a great opportunity to venture in this segment. 3. 9. 2. Target Market Diageo brands have a long heritage history with strengths make easy to get into unknown segment, and consequently reaching a position in the alcoholic drinks market. Diageo realizes this area of the market occupied by women market is an ideal segment to launch a product, which caters to their wants and demands.This product is addressed to young professional women, who just want to enjoy life in any given moment, regardless of worries. So, FEM-Ale is targeted to young women, who are aged between 21 to 35 years old, and women just want to relax after a long hard day at work. To be more specific, it will target the market according to the income of women, the hourly pay rates are between 6 and 10 pounds per week (BBC, 2012). 3. 9. 3. The New 4 P’s (Marketing Mix) It has been mentioned that the old marketing has changed, and not all the tools are still used to develop attracting strategies.This is because of people behavioral change and also the world has been affected by some forces such as globalization, consumerism and commercial agreement involving governments. One of the first authors that mention the marketing-mix tools was McCarthy (1960), who determined different activities of marketing: Product, price, place and promotion. However, in this contemporary world it is necessary to look at some changes as to the effectiveness of this tool, which encompasses market communications, value and other variables that make the outcome more productive.Trying to adapt the modern world to traditional tools, authors like Piercy (2012) and Kotler and Keller (2011) have tried to establish the new four Ps. Kotler believed that the new 4 elements of the marketing mix should be: people, processes, programs and performance, taking into account that these components are more closely identifiable to the real needs in a company. Meanwhile, Piercy highlighted that the tools do not need to c hange at all but give them a different approach, for instance: the roduct and pricing policies ought to be focused in value offering, while place and promotion should be used like marketing tools. To describe the strategies used by Fem-Ale, Piercy is the author chosen to explain each one. The Value Offering To begin with Product Policy, there are a lot of variables that can affect the offering by the brand and they will be described as part of the product strategy: * Brand name: the name of the beer, want to show the rude side of boys but the female and delicacy of girls, Fem-Ale. Product variety: currently Diageo has a lot of brands that could be used by them to show the same reliability and trustfulness, for instance, at the beginning the beer will be an original sweet flavor and depending on the product placement will launch a disparity of flavors and varieties. Comparing the product diversity with SABMiller, the direct competitor, they have more than 80 options and flavors, whic h some of them are targeted at women, such as Redd’s beer, a brand which was launched successfully in Colombia and the UK (Fernandez, 2008), without success; with only the Colombian market showing success. Design and packaging: Kotler (2011) has mentioned packaging like the fifth P. It is really important because is the first contact with the customer; it is a moment of truth, in which the marketer may know if this product strategy works. The beer will come in two different packages: a can and bottle, with a pink-black color label, which describes the name, because in line with Madden, Hewwet, and Roth (2000, cited in Dibb, 2006), colors are a good strategy to attract consumers and communicate what they truly expect, do not attract teenagers market to confuse them, due to the huge problem that the UK have with underage drinkers.Establish pricing strategies is also important, because this is where the company can expect to gain a good profit. Fem-ale beer is a product for any women with a special flavor and taste tailor to their specifications, Fem-ale beer is also aimed towards any women who want to relax. That is why Diageo should keep the same price as other brand extension in the same sector. This would be a competitive price. Marketing tools Places or Distributions are all the channels to sell, deliver and offer the product. Initially, Fem-Ale would start offering some samples in pubs and retail stores.At the beginning, the coverage will be small towns close to London, because it is an easy way to introduce a new product, where people are more flexible and depending on people’s acceptance, it will be introduced to other towns. The last elements are promotional strategies or marketing communications. These are a method to introduce the product to the consumers, inviting them to try the innovations, attracting through services and promotions, and retaining loyalty customer offering some value. Within marketing communications strategies will be a web-site, describing recipes of dishes or cocktails that could accompany the new brew.As well as this some events and concerts would be sponsor by FEM-ale, a big campaign showing why this beer will satisfy the women’s wants, and using Guinness’ well-known brand, to incite trust and confidence to people who are already committed to the long heritage history of Guinness, and by means of co-branding (REF) like a promotional strategy. 3. 9. Creating Brand value It is good to show that not just young women may be sexy, self-sufficient and do not depend on anyone else to be happy, because Diageo just want to show that there is no discrimination between genders, and in this modern world women need a place to shine.This approach will be focused to make women feel strong and they just have the entire world in them hands. Diageo is creating an approach totally different from traditional beers, and giving support to the female side. (REF) 3. 10. Branding 3. 11. Differentiated s trategies: POP and POD On the other hand, SABMiller are using the dual adaption strategy (Keegan, 2005), in which communications as well as product has to be adapted to the local markets facts, including packaging, colors, name and taste. In this case, they are sure that their customers are satisfied with the cultural facts of each country. . 12. Supporting campaigns to avoid underage drinkers RECOMMENDATIONS Nowadays, the world has changed and consequently people minds have changed as well. The consumerism, globalization, big competitions in markets, crises downturn, and among many other reasons, they are some forces that affect(REF) people choice at the moment to buy a product and make people desire more goods with more specific requirements. Not all is about low prices, good quality, offers a good service, but communicating the correct message to the right consumers it is the easy way to create a product-customer connection.CONCLUSIONES Bibliography Pag 82 Market-led Author Nigel F. Piercy The New strategic Brand Management http://www. guinness-storehouse. com/en/Inside. aspx http://www. guinness. com/en-row/arthurs-day/default. html http://www. thegatheringireland. com/I-Love-Ireland/I-Love-Ireland-Blog/September-2012/Arthur-Guinness-the-man-behind-the-brew. aspx http://www. fastcompany. com/44736/brand-marketing-guinness http://www. marketingmagazine. co. uk/news/1152779/Guinness-launches-cloud-TV-campaign/ http://www. marketingmagazine. o. uk/news/1145962/Guinness-celebrates-Arthurs-Day-global-ad/ http://www. marketingmagazine. co. uk/news/1152357/Guinness-takes-skies-social-media-driven-campaign/ http://www. marketingmagazine. co. uk/news/rss/1156974/Q-A-Guinness-global-strategy-communications-director-Grainne-Wafer/ http://www. dailymail. co. uk/sciencetech/article-1363835/Why-Guinness-tastes-better-Ireland-world. html http://library. bcu. ac. uk/learner/writingguides/1. 02%20Reports. htm http://www. guinness. com/en-gb/theads. html

How Have Us-China Relationship Been Refashioned By The Crisis Essay

The economic crisis experienced over the recent past has had a resoundingly negative effect across the globe. Altman (2009a, p. 527) describes it as â€Å"the worst in over 75 years. † Different people and different occurrences contributed variedly toward this crisis. However, most researchers tend to point fingers towards the US and blame it solely for orchestrating the crisis through its dubious economic policies and financial excesses (Dibb, 2009, p. 3 and Altman, 2009a, p. 527). Wright (2009, p. 59) furthers this ideology by saying that the recession originated in New York and, and like a wildfire, spread to Asia and other parts of the world. According to Altman (2009b, p. 5), as a result, â€Å"The overall picture is a grim one: a deep, truly global and destabilizing downturn, with world GDP falling for the first time in post-war period. Given rising populations, such an outright contraction is stunning. † China on the other hand chooses to distant itself away from the blame game. Wright (2009, p. 64) supports this reaction by saying that â€Å"China is not blaming US for the crisis. † According to them, the crisis was a culmination of a series of events performed by different countries in relations to their trading methods, economic policies, domestic marketing tendencies as well as overall governance. This has been a tactful stand for china more so with the looming speculations of them wanting to take full advantage of the crisis to impose influence of their minimally scathed domestic economy. It also provides a platform for good interrelations with the US, if need be, since there is no bad-blood between them as opposed to the critiquing nations. For china, their strong domestic market acts as a cushion in this tough time that many nations are languishing in economic distress. Despite facing low revenues from their exports and generally having to deal with the challenge of fluctuating prices of commodities, it has been able to get solace from their stable Foreign exchange trading (Altman, 2009a, p. 31). In sharp contrast, the US-the strongest nation in the world is finding it difficult to cope with the crisis. Apart from allegedly overspending beyond their means, the financial injuries in their banks and credit-markets combined with the unprecedented liquidity levels have forced US down on their knees (Altman, 2009b, 529). To make matters worse, there have been recent concerns of the US loosing its focus from ensuring coherence, coordination and leadership. Altman (2009b, p. ) equates this tendency to the inward preoccupation of the US with severe unemployment, housing challenges and fiscal pressures. He exemplifies this by saying, â€Å"US household lost 20 percent of their net worth in just 18 months, dropping from a peak of $64. 4 trillion in mid 2007 to $51. 5 billion at the end of 2008 (p. 3). On the other hand, it looks like china could increase its diplomatic presence in the development world by sharing its vast acumen of resources and ideologies (Altman, 2009b p. 3). According to Altman (2009a p. 28), â€Å"This relatively unscathed position gives china the opportunity to solidify its strategic advantages as the united States and Europe struggle to recover† by investing in places where US and Europe can’t. In essence, this rise by china combined with other Scandinavian countries threatens to overthrow USA from the global driving seat. Altman (2009a, 527) aptly describes it as â€Å"shifting the world’s centre of gravity away from the united states. †An Analyst like Dibb (2009, p. 2) is already voicing out his opinions to this by saying the global wealth is speeding from the east to west. In fact, he goes further and says â€Å"We think that the global financial crisis will hasten the relative decline of America and Improve China’s status (2009, p. 5). † Such opinions are, however, greatly discouraged as they may just aggravate the highly polarised relationship between China and USA. Rediker (2009, p. 555-556) challenges America to copy from other well doing countries if they are to survive. He further voices out the deficit in ideology and capital which has facilitated null movement of the US economy, and asks them to swallow their pride by borrowing a leaf from the attested pages of China’s ideologies. This is especially important with the rising concerns of China’s ascendancy in geopolitical standings based on the increased car sales, freight shipment and electricity consumption; thus offering it great financial leverage (Altman, 2009b, p. 7). Nevertheless, other analysts believe that this crisis may lead to a better relationship between China and US. This they believe can be done by Obama administration giving China a more central role in the IMF as well as bringing them to the G8 (Altman, 2009a, p. 528). To them, China ideologies in terms of geopolitical measures are similar to those of the US i. . both do not want Iran to acquire nuclear weapons. Again, both China and US are capitalist in nature and therefore finding a middle ground for a starting a mutual relationship will not be very problematic. Based on such factors, Altman (2009b, p. 7) concludes that â€Å"It is increasingly clear that the US-Chinese relationship will emerge as the most important bilateral one in the world. † As a point of caution, Dibb (2009, p. 3) warns that USA and China should treat one another with respect-if such a deal is struck- or else, dire consequences could erupt in the event of a mass unrest from either ends. Of course there are underlying issues like USA routing for free markets and China supporting a controlled market; which may presumably conflict. However, proponents of better relations between China and US believe that the overall good of the world will supersede such minor differences (Dibb, 2009, p. 4). It is desperate times for US and maybe, that is the reason why they are going for desperate measures. Being into the unchartered waters of financial down-surge, the US has taken stern measures to resuscitate its economy. This is based on the trial and failure of an example is them stopping to spend on discretionary items and are only focusing on only the basics. Through this, they are able to save more and pay down their debts. China has commended this move and said it opens doors for fostering better relationships with other countries (Altman, 2009a, p. 531). In conclusion, hope is not lost even in these difficult times of financial distress. Coincidentally, this crisis coincides with the tenure of Barrack Obama as president and his message of hope even in times of hopelessness. As for now, Atman (2009a, p. 39) say that â€Å"The united states will have to operate from a smaller global platform-while others, especially china, will have a chance to rise faster. † Critics should nevertheless watch for USA’s comeback; their slip does not mean they have fallen (Wright, 2009, p. 556). In fact, this should be a chance for both China and USA to demonstrate good leadership by working together. By doing this, the economic crisis-which not only affects the US and China but also other parts of the world will eventually be a thing of the past (Wright, 2009, p. 566).