Doing Well by Doing Good in Thailand

Doing well by doing good in Thailand Suthisak Kraisornsuthasinee and Fredric William Swierczek Suthisak Kraisornsuthasinee is Assistant prof and Fredric William Swierczek is Associate Professor, both at the Faculty of Commerce and Accountancy, Thammasat University, Bangkok, Thailand. gip societal function This idea seeks to explore whether strategical embodied friendly state (CSR), the latest stage of conceptual development in CR, is unadorned in real business practices. Design/methodological abbreviation/approach Using Thailand as a linguistic context, the paper responds to the esteem for prove beyond the developed economic regions. With a limited number of proactive companies in CSR in the country, this qualitative canvas employs in-depth interviews supplemented with reviews of sustainability reports and other available incarnate documents to explore the frontier of CSR practices in Thailand. The informants include key executives directly in charge of CSR and merged direction in the organizations. Findings The assessment ?nds that a small manikin out of recognized CSR leaders have started integrating CSR into their corporate dodge to gain warlike advantages, suggesting a gradual progeny of strategic CSR with various bene?ts.

However, a mixed response from the grocery implies conditions for precaution consideration. Practical implications CSR can be viable in competitive strategy particularly in gaining a social authorize to operate and for corporate reputation. Nevertheless, balancing stakeholder interests should be managed with otiose care. confirming stak eholder reaction in one issue may gruntle ! but cannot offset deeply rooted problems in another. Originality/ survey Based on the synthesis of several CSR models, this paper proposes a new strati?cation scheme to identify the stage of CSR development. The trial-and-error results besides indicate the development of strategic CSR in the context of rising economy. Keywords Corporate social responsibility, Competitive strategy,...If you want to take a full essay, order it on our website: BestEssayCheap.com

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