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asyJet chooses quick ads to ensure continued success At the inwardness of all(prenominal) raise ups success has been the unrivalled popularity of desktop-based explore utilize Google. Still, in spite of desktop traffic remaining high, OMD began to process a rapidly expanding UK audience using Google on high-end devices such(prenominal) as the iPhone, Android phones and the Palm Pre, all of which give exercisingrs to the liberal mesh browsers. Not only this, but the latest figures predicted wandering net adoption would leap to 39% among European consumers by 2014 and mobile would be at least twice the sizing of desktop-based internet. It seemed web that OMD should start developing an legal mobile dodge for the airline. The info proved that mobile search could be an effective transfer for advertisers, says Spence. Stitson adds: This was a chance to establish a secure short letter case for funding mobile activity. Mobile ads curl up business travellers OMD worked with Google to launch an easyJet campaign using Google AdWords to target owners of high-end phones. It meant easyJet appeared at the top of the paid-for listings whenever physical exercisers searched Google on their smartphones with certain keywords.

The activity was aimed largely at business travellers using their devices for last-minute flights to UK cities, and terms focused on popular domestic routes. OMD expected participants to be regular flyers, so the ads linked to the main easyJet.com website rather than to a site designed for mobile users. It believed that this audience would cope better with navigating th e website on a mobile device. The results o! f the promotion were tracked by DoubleClicks smash away for Advertisers technology. OMD search manager Ashwin Khanchandani says: We used our results to optimise the campaign - which is gloss over ongoing - as time went by. Our findings nominate that the people who use Google for search on their mobiles also use Google on their desktops. Its safe to say that brands will choose to include paid-for search on...If you want to get a full essay, order it on our website: BestEssayCheap.com

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