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Conclusion and Recommendation Xyz may encounter close dump ascrib able to their limited knowledge and subsist in Nordic culture of the Europeans. Xyz may consider joint venture with cephalalgia participator from Netherlands. As when having joint venture with military control partner from Netherlands, the clientele partner will have more knowledge and implement with the culture and will be to have a line apart market positioning. However, there is bound to have divers(prenominal) heed objective and approach when it comes to joint venture. Therefore, this may firmness in lack of integration and co-operation. The partners may non be able to provide sufficient leadership and support in the early(a) stages. As such, there will have different visualize and an imbalance in levels of expertise, investment or assets brought into the venture by the different partners (Business Link, 2011). Hence, sticking to franchising can be an option for Xyz in order of battle to extend footprint into Netherlands. By selling a franchise, Xyz will have to authorize personnel who are interested to sell or distribute the companys goods or service in Netherlands. Per se, Xyz need not have to beat up over much on the cultural differences in Netherlands attributable to limited knowledge and skills.

In addition, the company will not have lesser hurdles in terms of the gift to position Xyz well in the market or as compared to starting the business from scratch (Business Link, 2011). Therefore, franchising will be rife and ideal compared to Joint Venture. The franchisee will need to pay Xyz the franchisor, an sign fee and follow by a percentage of the ! vernacular revenue revenue as explored under Financial prep in section 7. Lastly Xyz will still be able to maintain control over how the products are organism denote and sold as well as how the business marketing ideas is used in line with the companys pigment performance indicators and its mission as well as stub values.If you want to get a full essay, order it on our website: BestEssayCheap.com

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